Breast Cancer Foundation NZ’s new awareness campaign, directed by Fiona McGee and launched by Ogilvy, emphasizes the message that ‘Normal for me’ varies for each woman, encouraging self-awareness and early detection. The campaign features breasts with fantastical abilities to make the message memorable and approachable, aiming to remove fear surrounding self-checks. With multiple executions across various platforms, the campaign strives to empower women to know their bodies and spot any changes, ultimately promoting breast health and early intervention.
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Ford’s new addition
Ford New Zealand introduces the Everest Tremor SUV, expanding its popular lineup with enhanced off-road capabilities, maintaining towing capacity and on-road comfort. The vehicle features a 3.0L V6 turbo diesel engine, Bilstein dampers, General Grabber AT3 tires, Rock Crawl Drive Mode, and rugged exterior design. The interior boasts Tremor-embossed leather seats, ebony accents, and all-weather mats, available in Command Grey, Meteor Grey, Arctic White, and Absolute Black from June 2025. Full Article
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