Breast Cancer Foundation NZ’s new awareness campaign, directed by Fiona McGee and launched by Ogilvy, emphasizes the message that ‘Normal for me’ varies for each woman, encouraging self-awareness and early detection. The campaign features breasts with fantastical abilities to make the message memorable and approachable, aiming to remove fear surrounding self-checks. With multiple executions across various platforms, the campaign strives to empower women to know their bodies and spot any changes, ultimately promoting breast health and early intervention.
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Tarawera crash turns fatal: Victim succumbs to injuries in hospital
A crash on State Highway 5 between Taupō and Napier has turned fatal, with one victim succumbing to injuries in the hospital after the incident near Tarawera. The collision, which occurred around 8:50 am last Wednesday, involved a car and a truck, leading to the road's closure for approximately seven hours. Police are conducting ongoing inquiries and have expressed their sympathies to the victim's family and loved ones. Full Article
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