Breast Cancer Foundation NZ’s new awareness campaign, directed by Fiona McGee and launched by Ogilvy, emphasizes the message that ‘Normal for me’ varies for each woman, encouraging self-awareness and early detection. The campaign features breasts with fantastical abilities to make the message memorable and approachable, aiming to remove fear surrounding self-checks. With multiple executions across various platforms, the campaign strives to empower women to know their bodies and spot any changes, ultimately promoting breast health and early intervention.
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Driver safety screens fitted to buses
Auckland Council and the Government have confirmed funding for the installation of bus driver safety screens to enhance the safety and security of bus drivers in Auckland. Mayor Wayne Brown, along with Ritchies Transport chief executive Michele Kernahan and Auckland Transport chief executive Dean Kimpton, unveiled the first batch of screens being installed on the city's bus fleet. With the goal of installing screens on 80% of buses by July 2026, Transport Minister Simeon Brown...
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