Breast Cancer Foundation NZ’s new awareness campaign, directed by Fiona McGee and launched by Ogilvy, emphasizes the message that ‘Normal for me’ varies for each woman, encouraging self-awareness and early detection. The campaign features breasts with fantastical abilities to make the message memorable and approachable, aiming to remove fear surrounding self-checks. With multiple executions across various platforms, the campaign strives to empower women to know their bodies and spot any changes, ultimately promoting breast health and early intervention.
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Ashburton supermarket crash: Footage shows the moment car ploughs into store
Mayank Patel, a retailer at Allenton Fresh Supermarket in Ashburton, experienced a near-death incident when a car crashed through the store's front on Thursday. The dramatic event occurred just before 6 PM while Patel was restocking the cigarette cabinet behind the counter, and it was captured on camera. The crash caused significant chaos and concern for Patel and the customers present at the time. Full Article
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