Globally, consumers are increasingly drawn to purposeful brands that make a positive societal impact, with 61% more likely to support socially responsible brands according to a KPMG survey. Brand owners face the challenge of balancing purpose-driven marketing with the need to build strong brands and drive sustainable growth. Dove’s Campaign for Real Beauty, which has been successful for 20 years, is a prime example of a brand that has effectively achieved this balance.
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Financial experts say long-term investment is a guaranteed Lotto ‘win’
Lotto's Powerball is set for a $20 million prize this Saturday, yet investment experts suggest that instead of spending on tickets, individuals could achieve a more certain financial gain by saving consistently, leveraging the power of compounding. With odds of winning the top Lotto prize at one-in-3.84 million and Powerball at one-in-38 million, the likelihood of achieving a significant return through savings is much higher. Want More Context? 🔎
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