Globally, consumers are increasingly drawn to purposeful brands that make a positive societal impact, with 61% more likely to support socially responsible brands according to a KPMG survey. Brand owners face the challenge of balancing purpose-driven marketing with the need to build strong brands and drive sustainable growth. Dove’s Campaign for Real Beauty, which has been successful for 20 years, is a prime example of a brand that has effectively achieved this balance.
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What we should have done with Candace Owens is nothing
Immigration New Zealand's decision to deny controversial speaker Candace Owens an entertainment visa was reversed by associate minister for immigration Chris Penk after Owens' team requested intervention. This decision has sparked controversy and debate over free speech, overshadowing the initial denial and potentially causing more harm than good. The ideal course of action would have been for Immigration NZ to stick to their original decision, avoiding the current circus of outrage and counter-outrage surrounding the...
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