Are matchboxes worth collecting? | MoneyWeek

TikTok, a platform known for teen content, is driving a resurgence in matchbox collecting, a hobby rooted in nostalgia. Young people are embracing phillumeny, displaying collections online and buying matchbox-themed items, as interest in matchbooks grows. Despite changes in smoking habits, the passion for matchbooks continues, with hope that the craze will endure like the British Matchbox Label and Bookmatch Society founded in 1945.

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