TV producer Alex Berger criticized Apple TV+ as “the worst marketer in the universe,” expressing frustration over the platform’s lack of promotion for his successful French-language show, La Maison. Despite initial hopes that partnering with Apple would change its marketing approach in Europe, Berger felt the company undermined its own content by failing to support it, particularly as La Maison faced the challenge of being one of the few non-English shows on the streamer. He emphasized that effective marketing is crucial for a show’s success, highlighting Apple’s shortcomings in this area.
Full Article
AI Industry Horrified To Face Largest Copyright Class Action Ever Certified
AI industry groups are urging an appeals court to block a significant copyright class action lawsuit against Anthropic, claiming it could financially devastate the AI sector with up to 7 million potential claimants. Anthropic argues that the district court's class certification was rushed and flawed, warning that the potential liability could coerce them into settling, setting a troubling precedent for the future of generative AI. Want More Context? 🔎
Read more