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TV producer Alex Berger criticized Apple TV+ as “the worst marketer in the universe,” expressing frustration over the platform’s lack of promotion for his successful French-language show, La Maison. Despite initial hopes that partnering with Apple would change its marketing approach in Europe, Berger felt the company undermined its own content by failing to support it, particularly as La Maison faced the challenge of being one of the few non-English shows on the streamer. He emphasized that effective marketing is crucial for a show’s success, highlighting Apple’s shortcomings in this area.
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