In 2024, Edelman’s global revenue dropped below $1 billion after a tough year of trading, with US, APAC, and UK markets all experiencing declines. Major losses in revenue were seen in the health, tech, and food and beverage sectors, although new business wins were noted in sustainability and healthcare accounts. The agency underwent restructuring, layoffs, and leadership changes, with revenue decreasing by 4.9%, leading to a workforce reduction of 5.3%.
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