In 2024, Edelman’s global revenue dropped below $1 billion after a tough year of trading, with US, APAC, and UK markets all experiencing declines. Major losses in revenue were seen in the health, tech, and food and beverage sectors, although new business wins were noted in sustainability and healthcare accounts. The agency underwent restructuring, layoffs, and leadership changes, with revenue decreasing by 4.9%, leading to a workforce reduction of 5.3%.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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