Anchor reminds Kiwis: Nothing beats real milk

Anchor and TBWA\New Zealand have launched a new campaign called ‘Real Milk. Real Good’ to highlight the goodness of real milk amidst the popularity of plant-based alternatives. The campaign aims to dispel confusion among consumers and bring real milk back into the spotlight by drawing inspiration from popular culture. With this initiative, Anchor is reclaiming its place in Kiwi fridges and leading a category reappraisal to emphasize the value of real milk over trendy fads.

Full Article