Amazon aims to expand advertising business by letting retailers use its ad tools on their stores

On March 2, 2023, during the Mobile World Congress in Barcelona, Spain, the Amazon ads logo, representing the advertising solutions service previously known as AMD or Amazon Marketing Services, was prominently featured. The event showcased the evolution and rebranding of Amazon’s advertising platform, highlighting its presence and innovation in the digital marketing industry. The logo’s display at the congress signifies Amazon’s commitment to advancing its advertising solutions and services on a global scale.

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