Amazon is introducing its next-generation Alexa assistant to BMW vehicles through the Alexa Custom Assistant, enhancing in-car interactions with a more natural, conversational style powered by Alexa+. This upgrade allows the assistant to leverage over 70 large language models, enabling it to handle complex instructions and continue conversations from home devices. BMW’s Intelligent Personal Assistant will be the first to utilize Alexa+, with a new feature that lets Alexa answer questions about the driver’s manual in real-time. While the rollout is set for select BMW models, specific details on timing and vehicles remain undisclosed.
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