In a stunning upset, 18-year-old Carlos Alcaraz defeated Novak Djokovic in the Wimbledon final, becoming the youngest player to win the prestigious tournament in over a century. Alcaraz’s powerful groundstrokes and fearless play on the grass court proved too much for the world number one, who was going for a record-tying 20th Grand Slam title. The Spanish sensation’s victory marks a new era in men’s tennis and solidifies his status as a rising star in the sport.
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Realness reigns for Gen Z in 2025
Zahra Shahtahmasebi attended Live Nation's Love Song study on Gen Z, finding a strong emphasis on authenticity and realness among Zoomers, who value offline experiences and connections with musicians. Brands seeking to engage with Gen Z must prioritize consistency and authenticity, providing value through partnerships, practical support, and sustainability efforts, as seen in successful examples like Red Bull's activation at Rhythm & Vines. The study also highlights the importance of niche communities and genre-bending in...
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