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Around mid-2022, Pim de Witte sought partnerships with AI labs to leverage data from Medal, his video game clipping platform, realizing its unexpected value, leading to multiple acquisition offers, including a reported $500 million from OpenAI. He has since launched General Intuition, an AI lab that raised $133.7 million, aiming to develop world models for applications like drones and robots, asserting that gaming data is crucial for AI’s spatial reasoning capabilities.
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