McDonald’s CEO Chris Kempczinski faced online ridicule after sharing a promotional video for the new Big Arch burger, where his tiny bite was criticized for barely touching the bun. TikTok users created parodies of the video, while Burger King’s president Tom Curtis showcased a sizable bite of a Whopper in a response. The Big Arch, featuring two beef patties and multiple toppings, launched in the U.S. on March 3, following its introduction in Canada in August 2024.
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