Budweiser’s ‘Tomorrow is Yours to Take’ campaign has made its way to India after three years, focusing on music, festivals, and experiences to connect with the youth. AB InBev India has tailored the campaign to align with the Indian audience’s love for music, shifting the focus to festival-goers. Experiential marketing has become crucial for alco-bev brands in India due to tightening regulations, with AB InBev India leading the charge by engaging young consumers through immersive experiences and partnerships with music festivals.
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