The EU swiftly implemented countermeasures against President Trump’s 25% tariffs on steel and aluminium, targeting American products like jeans, motorbikes, peanut butter, and bourbon. With additional tariffs on the horizon for textiles, appliances, and agricultural products, EU consumers face higher prices while businesses, especially steel industries, are at risk. Despite calls for de-escalation, Trump’s vow to retaliate against the EU’s tariffs raises concerns for both European and American economies, particularly in the drinks sector where producers on both sides of the Atlantic could suffer.
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