Landmark Group has pledged AED 5 million towards the Mothers’ Endowment campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. The campaign aims to honor mothers by establishing a AED 1 billion endowment fund to support education globally.
Organized under the MBRGI umbrella and coinciding with Ramadan, the campaign showcases the UAE’s humanitarian leadership and supports efforts to enhance quality of life worldwide.
Renuka Jagtiani, Chairwoman of Landmark Group, expressed, “The Mothers’ Endowment campaign, a compassionate initiative by His Highness Sheikh Mohammed bin Rashid Al Maktoum, seeks to honor mothers and uplift underprivileged communities. At Landmark Group, we are proud to align with His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision, contributing to a future where sustainable change is a reality.”
“As we mark 50 years of Landmark in the region, we are grateful for the support from leaders, government, partners, and the people of the UAE. Our contribution to the campaign aims to honor all mothers and invest in education for a more equitable and empowered society,” she added.
The Mothers’ Endowment campaign enables individuals to honor their mothers by making donations in their name to support underprivileged communities sustainably through education. The campaign mirrors His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision for sustainable charity.
The campaign is open for donations and contributions to the endowment fund through six main channels including the campaign website (Mothersfund.ae), a toll-free call centre (800 9999), bank transfers to the campaign bank account at Emirates Islamic Bank (AE790340003708472909201), SMS donations by sending “Mother” to specific numbers for Etisalat users, donations via the DubaiNow app under the “Donations” tab, and through Dubai’s Jood platform (Jood.ae).
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