A recent study by Packworks and PIDS highlights the empowering role of sari-sari stores for Filipina entrepreneurs, fostering self-confidence and community relationships. Despite barriers like limited access to capital and awareness of government support programs, initiatives like microfinance solutions and digital innovations are helping women store owners overcome challenges and expand their businesses through technology. Programs like the e’Nay app and E-Taas ang Pinay MSMEs Campaign are enhancing digital literacy and market access for sari-sari store owners, empowering them to thrive in the retail sector.
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