Adidas' fourth-quarter sales top expectations as final Yeezy stock sold off

Adidas reported higher-than-expected fourth-quarter sales of 5.97 billion euros, driven by the sale of its remaining Yeezy stock, leading to a 19% revenue increase and an operating profit of 57 million euros. Full-year sales rose 12% to 23.7 billion euros, surpassing forecasts, with operating profit reaching 1.34 billion euros in 2024. CEO Bjorn Gulden expressed optimism for 2025, projecting high-single-digit sales growth and operating profit between 1.7 billion euros and 1.8 billion euros, despite challenges such as the phaseout of the Yeezy line and the need for innovation beyond popular styles like the Samba and Gazelle sneakers.

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