Startup founders are turning to 'seed-strapping' in a difficult funding environment

With the rise of the modern venture capital industry, the notion of needing institutional funding to start a technology startup has been challenged by many founders. Bootstrapping, or using one’s own resources to build a business, has been a longstanding practice, with successful companies like Spanx, Craigslist, and GoPro starting this way. Today, there is a renewed interest in bootstrapping among founders, with the emergence of “seed-strapping” as a new concept in the startup world.

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