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Nike’s partnership with Kim Kardashian’s SKIMS brand to launch the “NikeSKIMS” line aims to revitalize its presence in the women’s activewear market, following declining sales. The collaboration features training apparel, footwear, and accessories designed for women athletes, with a global expansion planned for next year. The announcement led to a 4% increase in Nike’s stock price, signaling investor optimism about the brand’s strategic move to leverage celebrity influence and innovate in the activewear industry.
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