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Woolworths will soon bring video advertisements to deli counters and checkouts at stores across Australia through their in-house media agency Cartology, offering brands access to over 14,000 screens. Customers will be shown moving vision advertisements of products available at Woolworths stores at these point-of-sale areas. Cartology’s General Manager of Product Steve Geelan highlighted the screens’ ability to provide greater exposure for brands and recipes, with the new screens set to be added to stores in the next few months.
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