Super Bowl ads showcase nostalgic reboots and AI-driven innovations, providing small businesses with valuable lessons in humor, engagement, and cultural relevance. Brands can learn from the high-stakes advertising game during this major event, gaining insights on how to connect with audiences effectively and stand out in a competitive market. By studying the strategies employed by top advertisers during the Super Bowl, businesses can enhance their own marketing efforts and increase brand visibility and impact.
Full Article
Donald Trump pauses tariffs on low-cost parcels in US-China trade reprieve
In response to US President Donald Trump's decision to cancel the tariff exemption on low-cost shipments from China, an amendment has temporarily paused the measure to allow time for an efficient collection system to be established. The de minimis provision, which exempts shipments under $800 from tariffs, will remain in place until adequate systems are in place. This move has caused turmoil for exporters and freight carriers, as well as concerns about the impact on...
Read more