Global media agency network UM, part of IPG Mediabrands, has introduced its ‘Full Colour Media’ proposition, emphasizing a growth model and research challenging AI-driven media norms to combat brand blandness. The approach integrates high-quality media impact with smaller touchpoints to drive brand growth, supported by custom research on brand building in the AI era. UM’s ‘Brand Patterns’ theory and model focus on brand differentiation, leveraging a blend of visibility, vibrancy, and variability metrics to enhance marketing efficacy and help brands stand out in the marketplace.
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Singapore's Keppel first-quarter profit jumps on infrastructure boost
Read a summary of this article on FAST.Get bite-sized news via a newcards interface. Give it a try. Click here to return to FAST Tap here to return to FAST FASTSingapore's Keppel Ltd announced a 25% increase in first-quarter net profit, excluding legacy offshore and marine assets, attributed to strong performance in its infrastructure and asset management sectors. CEO Loh Chin Hua noted that the impact of US tariffs on Keppel is expected to be...
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