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2024 was a year where local heroes shined, with nine Kantar Ad Impact Award monthly winners being from Kiwi brands. These ads showcased emotional storytelling, humor, and authentic insights, resonating with the local market and driving brand equity and sales. Wonky Box’s ‘The Wonky Box Why’ took home the Supreme Ad Impact Award for its sustainable and engaging marketing, promoting food waste reduction and local agriculture. Other notable mentions include Pak’nSave’s ‘No Loyalty Cards’ and LEGO’s ‘Cataclaws is coming to town’. Congratulations to all the winners!
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