Balancing the long and short: Katie Mills’ year in review

StopPress interviews talented professionals in the local industry each year to discuss the previous year and upcoming trends. Katie Mills, CMO at NZME, highlights the importance of safe brand spaces and integrated measurement in 2024. She also mentions the impact of AI on their work and the significance of balancing short-term tactics with long-term brand building. Additionally, she shares favorite campaigns, trends, and work memories from the year.

Full Article