Entrepreneur contributors stress the diminishing impact of traditional SEO due to AI-powered search summaries like Google’s AI Overviews reducing organic traffic by up to 64%. In response, businesses are urged to adapt by optimizing content for AI-driven platforms beyond Google, such as ChatGPT Search and Perplexity AI. The video offers insights on navigating the changing digital landscape, emphasizing the importance of a strong opt-in strategy to safeguard traffic and thrive in 2025.
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Crafting a Haggis for American Tastes (and Import Restrictions)
Scottish Americans and expats celebrating Robert Burns' birthday may find traditional haggis lacking due to the absence of sheep lung, a key ingredient banned in the US. Macsween has developed a recipe for haggis with lamb heart to meet import guidelines, aiming to introduce authentic Scottish haggis to the American market. While some question the authenticity of the American-made haggis, others see the potential for haggis to be incorporated into various dishes beyond Burns Night...
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