Modern problems, indigenous solutions: Jacob McGregor’s year in review

In 2024, Jacob McGregor, Pou Ārahi Māori at VML Aotearoa, reflects on the new world landscape and the challenges and opportunities it brings, highlighting the need for more indigenous representation in the advertising industry. He discusses his learnings, favorite project, and excitement about unity among Māori in the industry. Utilizing digital technology and AI, McGregor emphasizes responsible innovation and the importance of relationships in overcoming challenges. Looking forward to 2025, he is eager to collaborate with others passionate about creating a better future.

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