The consultation regarding a new “personality right” is expected to offer legal protections against the use of generative AI tools to mimic people’s features without permission, particularly benefiting stars and artists concerned about image protection. Despite this development, the creative sector remains wary of the proposed copyright changes, with concerns about potential impacts on originality and the need for fairer regulations. The Copyright Alliance has also warned that any degradation of copyright in the UK could discourage creators and rights holders from investing in creative endeavors within the country.
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