40 Under 40 2024: Matthew Zeng, DSTNCT | Analysis

Matthew Zeng, co-founder and managing director of DSTNCT in Singapore, is a Forbes Asia 30 Under 30 laureate known for his pragmatic approach to creative advertising. Under his leadership, DSTNCT has grown into a prominent agency with a 70-person team, focusing on national and regional campaigns in sectors like arts, culture, sustainability, and education. Zeng’s innovative work has redefined government projects, leading to over 30 awards and recognition for impactful public sector campaigns, while also engaging in successful private sector projects for clients like Mediacorp, AIA, and Starbucks.

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