SA Tourism introduces unique pinhole camera project

South African Tourism collaborates with Ogilvy on the ‘Live South Africa’ campaign, featuring a custom-made pinhole camera called the ‘South Africam’ made from local materials like Cape Beech wood and scrap metal. Three local photographers have used the camera to capture authentic shots of South African life, showcasing the country’s soul and beauty. Plans are in place to expand the campaign with more local photographers to offer diverse perspectives on the country’s culture and life.

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