A friend in marketing asked for help optimizing native advertising campaigns due to their newness. I suggested using context words in headlines, incorporating metaphors for engagement, and selecting resonant images. Keeping up with trends and holiday themes in creatives can also boost campaign performance significantly.
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What AWS has in store for SEA startups to support their innovation
Tiffany Bloomquist, Asia-Pacific and Japan Head of Startups at AWS, discussed the company's commitment to supporting startups through initiatives like Activate Credits, which help startups experiment and disrupt industries. AWS assists startups in their go-to-market strategies and international expansion, offering platforms and tools like the marketplace and partner programs. Activities like the Unicorn Tank competition and collaboration with investors help create awareness in the startup community. Southeast Asian companies are focusing on building culturally aware...
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