During the pandemic, Southeast Asia saw a significant increase in internet users, leading to a shift towards authentic and purpose-driven content. Brands in sectors like family, education, finance, and sports have adapted their content to engage with consumers in a relevant way. To connect with audiences, brands are advised to embrace their vulnerabilities, tap into cultural trends, and provide entertaining shopping experiences. By focusing on delivering valuable and meaningful content, brands can better relate and connect with consumers in the digital age.
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Finn Partners acquires Singapore-based consultancy Rice Communications | News
Finn Partners has acquired Singapore-based communications and PR consultancy Rice Communications, strengthening its presence in the Asia-Pacific region. With Rice joining Finn's APAC region, led by Howard Solomon, the Singapore office will become one of the agency's largest, expanding to nearly 250 staff and $15 million in revenue. The acquisition adds offices in Thailand and Myanmar and builds on Finn's presence in Hong Kong and the Philippines, aligning with the agency's global expansion strategy. Full...
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