IMG has released its Digital Trends Report 2025, outlining the key technologies and innovations set to shape the sports media landscape in the upcoming year. The report highlights the shift towards dual-screen engagement, the rise of wearable technology, and the importance of personalized AI-driven experiences. Additionally, it ranks the top 12 third-party media platforms for the sports industry, emphasizing audience behaviors and commercial potential, with YouTube emerging as the leading digital partner.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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