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Political polling has come under scrutiny for inaccuracies, with recent examples including underestimating pro-Donald Trump vote in U.S. elections and misjudging the vote-share in the U.K. election. Former Tory Leader Rishi Sunak’s inner circle expressed frustration at the dominance of polling in national debates. Australian strategist Levido, who ran successful Conservative campaigns, called for reforms to reduce the outsized influence of polls on voter behavior and suggested implementing blackout periods for polling and advertising during election campaigns.
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