The high cost of baby formula in the UK is seen as a punishment for parents who cannot breastfeed, with prices surging due to restrictions on advertising and discounts. Concerns have been raised about the financial burden on families, with some resorting to online marketplaces to save money. The Competition and Markets Authority has recommended overturning the ban on price promotions, highlighting the impact on parents who rely on formula feeding due to medical reasons or personal choice.
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