Mark Alexander, President of South African Rugby, emphasizes the need to address financial challenges and adapt the business model to ensure the growth and survival of rugby globally. He underscores the importance of prioritizing the game over regional and national interests in decision-making to meet the demands of the modern game. Alexander advocates for a change in leadership and board composition, urging for individuals with diverse skills and a track record of success to drive rugby’s growth and sustainability through collaboration and new revenue streams.
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