Your Step-by-Step Guide to a Successful Rebrand

Lt. Gov. Dan Patrick of Texas proposed renaming the New York strip steak to the Texas strip in an effort to promote his state's cattle industry, sparking controversy among meatpackers and steakhouses in New York who are reluctant to adopt the new name. The origins of the term "New York strip" are tied to Delmonico's and are deeply rooted in American culinary history, leading many to resist the proposed rebranding. Despite Mr. Patrick's efforts, industry...

On March 3, 2025, European defense stocks surged following a heated Oval Office meeting where President Donald Trump scolded Ukrainian President Volodymyr Zelensky, warning of "World War III" over a failed mineral-rights deal. This incident has been dubbed the "Zelensky moment" and is seen as a significant event in history. The market reaction on Monday, the first trading session after the meeting, reflected the impact of this tense exchange on global defense industries. Full Article

Three key outcomes emerged from Germany's general election: the CDU/CSU secured a victory with 29% of the vote, Friedrich Merz is set to become chancellor, and the AfD achieved its best-ever result with 20% of the vote. The high voter turnout of 83% reflects a desire for stricter immigration policies. Despite calls for a rightwing government, a coalition between the CDU/CSU and the SPD is likely, with challenges including economic constraints and maintaining ties with...

Wood Group, a struggling oil services and engineering company, is in talks with advisers to refinance its heavy debt load while facing a takeover bid from Dubai-based Sidara. The company's share price has plummeted, and despite previous failed buyout attempts, Wood is working on both debt refinancing and takeover negotiations simultaneously. Analysts have expressed concerns about Wood's financial situation, with the company disclosing governance weaknesses and aiming to achieve positive free cash flow by 2026....

Entrepreneur contributors emphasize the importance of aligning brand values with influencer partnerships to build strong connections and trust with audiences. By prioritizing authenticity, positivity, and professionalism, brands can avoid damaging their reputation with misaligned collaborations. To find the right fit, brands should define their values, prioritize quality over quantity, do thorough research, seek long-term relationships, and focus on fostering genuine connections rather than relying solely on influencer statistics. Ultimately, successful influencer marketing is about creating...

Last week, President Trump announced a 10 percent tariff on Chinese goods, prompting small business owner Logan Vanghele to urgently request his $120,000 shipment of aquarium products be removed from a ship en route to Boston. The tariffs, part of Trump's efforts to pressure countries to curb drugs and migrants, have created uncertainty for businesses like Vanghele's, who faces potential fees on goods already in transit. While negotiations continue with Canada, Mexico, and China, industries...