40 Under 40 2024: Angela Sy, The 25s | Analysis

Angela Sy, CEO of The 25s, is disrupting China’s branding industry with a people-first approach, achieving remarkable growth by valuing employees with profit sharing and generous leave policies. Her agency’s innovative business model, coupled with a focus on diversity, sustainability, and social responsibility, has attracted major clients and led to triple-digit revenue growth. Sy’s commitment to doing the right thing extends beyond business to supporting underprivileged students, animal welfare, and creating a positive work environment, earning her recognition as a leader in Campaign’s 40 Under 40 list.

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