Fragrance goes viral with claims it smells like embalming fluid

Social media users are claiming that Tom Ford’s Lost Cherry fragrance smells like embalming fluid, despite cherry being named winter’s hottest scent. The fragrance is selling out quickly, with one TikTok user, Anna Ryb, sharing her disappointment after purchasing the $100 perfume in Hong Kong and being told it smelled like embalming fluid by a mortician. The video has gone viral, garnering over 109,000 likes, with Ryb captioning it as still feeling “heartbroken” and “smelling like embalming fluid.”

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