How the WNBA went from an ‘existential’ moment to record success

In spring 2020, WNBA commissioner Cathy Engelbert faced the challenge of salvaging the league’s season amidst the COVID-19 pandemic, ultimately leading to a successful 22-game season in a bubble. Fast forward to 2024, the WNBA is thriving with increased ratings, attendance, and expansion opportunities, despite facing some challenges such as player demands for better treatment and transparency. The league’s strategic decision to raise $75 million in capital has significantly fueled its growth and popularity, with major investments from key players like Nike and Michael Dell.

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