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Home World New Zealand

OOHMAA reports continued growth in Q3

10 October 2024
in New Zealand
0
OOHMAA reports continued growth in Q3
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OOHMAA reports a 4.6% increase in Q3 revenue, reaching $49 million, with DOOH accounting for 78% of total revenue at $38.9 million. Programmatic DOOH (pDOOH) saw a 16% growth to $3.6 million, representing 9.4% of total DOOH revenue. OOH’s strong performance underscores its effectiveness as an advertising medium, attracting agencies and clients with its ability to deliver impactful messages in high-visibility environments.

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