Les Mills targets gym anxiety with Be Imperfect campaign

Les Mills has launched a new brand campaign encouraging people to silence their inner critic and embrace imperfection on their fitness journey. The campaign, ‘Be Imperfect,’ aims to address the fear of judgment that many Kiwis feel when going to the gym, highlighting the confidence gained through taking action. Created in collaboration with Motion Sickness, the campaign celebrates the idea that progress is more important than perfection in achieving fitness goals.

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