Tui’s ‘Yeah right’ campaign returns to bring NZ a good laugh

DB Breweries is bringing back Tui’s ‘Yeah right’ billboards after almost a decade, with new lines appearing nationwide this weekend. The revival aims to inject fun back into beer brand marketing by moving away from a traditional approach and embracing irreverence, pushing boundaries in the face of cancel culture. Tui’s Fraser… will be at the forefront of this bold marketing strategy.

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