Anchor and TBWA\New Zealand have launched a new campaign called ‘Real Milk. Real Good’ to highlight the goodness of real milk amidst the popularity of plant-based alternatives. The campaign aims to dispel confusion among consumers and bring real milk back into the spotlight by drawing inspiration from popular culture. With this initiative, Anchor is reclaiming its place in Kiwi fridges and leading a category reappraisal to emphasize the value of real milk over trendy fads.
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New Zealand pauses Cook Islands funding over China deal stoush
New Zealand has paused funding to the Cook Islands due to concerns over a controversial deal with China, confirmed by Foreign Minister Winston Peters. The funding will not resume until the Cook Islands Government takes steps to restore trust, following Prime Minister Mark Brown's recent signing of a strategic partnership with China, raising international concerns about China's influence in the Pacific. Need More Context? 🔎
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