Globally, consumers are increasingly drawn to purposeful brands that make a positive societal impact, with 61% more likely to support socially responsible brands according to a KPMG survey. Brand owners face the challenge of balancing purpose-driven marketing with the need to build strong brands and drive sustainable growth. Dove’s Campaign for Real Beauty, which has been successful for 20 years, is a prime example of a brand that has effectively achieved this balance.
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Police involved after woman leaves Auckland salon without paying for Brazilian wax
An Auckland salon, Top To Toe Beauty Clinic Papakura, reported a woman who left without paying for a $60 Brazilian wax. The clinic has shared a blurred image of her on social media, urging her to return and settle the payment, and has filed a police report while providing CCTV footage to authorities. Want More Context? 🔎
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