Indonesian President Joko Widodo’s term is nearing its end, leading to a realization of the fleeting nature of power. His son, Kaesang Pangarep, is facing scrutiny for accepting a private jet flight from a powerful entrepreneur to Philadelphia for a holiday with his wife. In response to public outcry, the House of Representatives recently abandoned a plan to amend certain regulations.
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M&C Saatchi reveals AI tool that measures brands’ ‘cultural power’ | News
M&C Saatchi has introduced an AI-powered diagnostic tool, the Cultural Power Index, to assess brands' cultural impact in real time by analyzing data signals. This tool helps brands understand their cultural relevance, track shifts in perception, and enhance their "cultural power". Along with a global rebrand under the "Cultural Power" banner, the agency has revamped its visual identity, website, and integrated operating model to emphasize creativity as a driver of brand growth. Full Article
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