Brands are already gearing up for the 2028 Olympic Games, with planning in full swing. The focus is on creating innovative marketing strategies to capitalize on the global event and reach a wide audience. Companies are strategizing early to ensure they make the most of this significant opportunity.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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