Ema Beard, recovering from brain surgery, found inspiration to start a business after being unsettled by an oversexualized condom advertisement on television. She noted the lack of female-focused condom brands in the market, particularly in New Zealand. This realization led her to create Oh Cleoh, Aotearoa’s first condom brand designed specifically for women. Initially met with skepticism from her husband, Beard was determined to address the gap in the market for women’s sexual health products, highlighting the need for more inclusive options.
Why It Matters
The formation of Oh Cleoh emphasizes the growing recognition of women’s needs in the sexual health industry. Historically, many condom brands have focused primarily on male consumers, often neglecting women’s perspectives and preferences. The launch of female-centric products can help empower women in discussions about sexual health and promote safer practices. As awareness increases about the importance of inclusivity in health products, the success of such brands may influence broader market trends and encourage other businesses to develop solutions that cater to diverse consumer needs.
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