FIFA has reversed its earlier decision and will now permit fans to bring one factory-sealed 590ml plastic water bottle into World Cup matches in the United States and Canada. This change follows criticism from fans and public figures, including Sir Keir Starmer, who described the original ban on reusable bottles as a means to profit from high-priced refreshments. Previously, ticket holders had been informed that only empty transparent bottles would be allowed, leading to backlash over the high costs of purchasing water at the venues. FIFA’s World Cup chief operating officer, Heimo Schirgi, cited safety concerns related to hard-sided containers as justification for the initial policy. Fans have already spent between £160 and £450 on tickets, raising further concerns about affordability at the tournament.
Why It Matters
The decision to allow sealed water bottles comes as temperatures at the World Cup venues are expected to reach dangerous levels. Last year at the Club World Cup, fans were permitted to bring empty bottles, highlighting a shift in policy that has led to accusations of exploiting ticket holders financially. With previous assurances from FIFA about water access and the recent changes in policy, this situation underscores ongoing tensions between event organizers and fans regarding cost and accessibility at major sporting events. The potential for high beverage prices could further alienate supporters who have already invested significantly in attending the World Cup.
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