A site called PSprices has discovered that Sony’s digital game store is implementing dynamic pricing, offering different prices to various users for the same games. This A/B testing is being conducted on over 150 titles across 68 regions, though the United States is not included in the experiment. Discounts for select users range from 5% to 17.5% on popular games like Spider-Man 2 and God of War, which may lead to dissatisfaction among customers who receive lower discounts compared to others. Sony has not yet commented on the findings.
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