Sony Pictures CEO Tom Rothman addressed the Marvel Cinematic Universe’s recent decline in popularity, attributing it to an oversaturation of content. He emphasized the importance of making audiences “miss” the brand and suggested that Marvel Studios President Kevin Feige likely agrees with this approach. Rothman expressed confidence in the upcoming film Avengers: Doomsday as a potential turning point for the franchise, indicating that Marvel is adjusting its strategy by reducing its content output.
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