Disney Faces Backlash Over PREDATOR: BADLANDS Ad

Disney faced backlash in the UK after a digital ad for Predator: Badlands was deemed inappropriate for children due to graphic imagery of a severed synthetic body. The Advertising Standards Authority banned the ad, stating it could cause fear or distress, despite Disney’s defense that the figure was a robot and the scene brief. The ASA ruled that the depiction was likely to be interpreted as human and thus disturbing for young viewers. Disney acknowledged the ruling and emphasized its commitment to audience standards.

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